This is my master core coaching class. I suggest you start with training before moving on to any others.

Note: Inside each zip file below you will find several folders that each contain an HTML file you can open in your browser to watch the videos. If by chance you are having problems loading the video via the HTML page there is also a MP4 version inside the folders as well that should work for everyone.

Coaching Module 1

Overview and Lesson 1

In this module we're going to begin by setting up our initial "home website". This home website will be the central point of information about you and your business as well as the best contact source for prospects, customers and clients.

Here Is What We'll Learn About In This Module:
1) Establishing A "Home Website"
2) Adding Initial Content
3) Determining Your Business' Purpose
4) Fulfilling "The Need" In Your Niche

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson1.zip

Coaching Module 2

Lesson 2: Products and Assets

 
In this module we're going to explore more into developing our business and Internet presence. This week we are going to begin the thought process of deciding on what our product is based on your expertise. Now you may not think you have an expertise but most likely you are just over looking it and not recognizing what skills you have already.

Next we are going to talk about assets in our business and how they help promote not only your product but also can become a product of their own.

Here Is What We'll Learn About In This Module:
1) Discovering Your Expertise
2) How To Leverage Your Expertise
3) Learning An Expertise
4) Building Assets In Your Business

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson2.zip

Coaching Module 2

Lesson 2: Products and Assets

 
In this module we're going to explore more into developing our business and Internet presence. This week we are going to begin the thought process of deciding on what our product is based on your expertise. Now you may not think you have an expertise but most likely you are just over looking it and not recognizing what skills you have already.

Next we are going to talk about assets in our business and how they help promote not only your product but also can become a product of their own.

Here Is What We'll Learn About In This Module:
1) Discovering Your Expertise
2) How To Leverage Your Expertise
3) Learning An Expertise
4) Building Assets In Your Business

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson2.zip

Coaching Module 3

Lesson 3: Repurposing Content & Action (Time) Management

 
In this module we're going to take the hopefully 3 or more articles you've written and repurpose them into other medias we can share out on the web.

We're going to be taking the articles and first turning them into Powerpoint slide shows and then turning them into videos. Depending on how you decide to do the audios for the videos you could even take this a step further and rip the audio from the videos and share them out on the web as well.

The reason why we want to repurpose the content is:

1. To put more credibility pieces of content out on the web
2. Generate high value backlinks to our main website
3. Get organic search traffic as these other medias are found in searches done on the web

Next we'll talk about project (product) management and how I go about coming up with ideas for articles, videos and audios. You'll also see a project outline that will help you stay on track for creating and launching a product in as little as 14 days.

Then finally I have a couple of announcements that I wanted to share with you that both of them will be extra income streams for you as well.

Here Is What We'll Learn About In This Module:
1) How To Take a Text Article And Repurpose It To Other Medias
2) How To Generate A Project Outline For Content
3) How To Stay On Track To Create and Launch A Product

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson3.zip

Coaching Module 4

Lesson 4: Writing An Email Campaign

 
By now you should have your website setup, some content on it and either a product or service ready to market or in the process of creating a product. In this week's lesson we are going to begin working on our first email campaign.

Whether you choose to start building your list with a free giveaway or by offering a low ticket entry level product your first goal should be to start building a reputation with the list of subscribers and secondly trying to get them to respond to you with feedback.

In this lesson we are going to talk about three different types of lists:

1) A Product Creation List - one where you will be creating your own products to market to the list and based on the feedback you receive creating products you already know they want.

2) An Affiliate Marketing List - a list built primarily for marketing as an affiliate other products created by other vendors but also seeking feedback so you are able to source the right products your list subscribers are looking for.

3) A Hugh End (or Big Ticket) Product List - one where your ultimate goal is to make sales of a big ticket item whether it be your product / service or one you market as an affiliate for created by someone else.

All of these lists pretty much start out in the same way of building trust and relationship while seeking interaction and feedback from your subscribers. The key difference among them is the sales funnel of products you offer during the email series and the end goal of what you plan to achieve.

As a general rule you want to have a 25 - 35 part email series that spans 30 - 90 days depending on your niche. You also want to have something you introduce for sale within the first 14 days of the campaign.

• Here is what you'll learn in this week's lesson:
• How to build a relationship and credibility
• How to provide valuable content in your emails
• How to structure your introduction of products for sale
• How to determine exactly what your list is ready and willing to buy
• How to use "early bird" access lists to boost sales

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson4.zip

Coaching Module 5

Lesson 5: Creating A Squeeze Page

In this week's lesson we are going to talk about 1 of the 3 pages that you will have on your website that earns you an income - your squeeze page.

While technically a squeeze page itself doesn't generate you an income it is a critical vehicle in your sales process as this is the most common way to get new clients and prospects into your sales funnel.

In this lesson we are going to talk about and see examples of four different types of squeeze pages:

1) The Generic Simple Style - the most common type of squeeze page used across all niches.

2) The New "Guru" Style - the ones that have a full page image in the background of the optin form.

3) The Interactive (or Step Process) Style - this one encourages the list prospect to interact with the signup and download delivery process.

4) The Guru Video Style - a page like the regular guru style except this style uses a full screen video in the background.

Here is what you'll learn in this week's lesson:

• The Different Types Of Squeeze Pages
• The Differences Between Them
• Which Type Converts The Best
• The Necessary Elements Every Type Of Squeeze Page Should Contain

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson5.zip

Coaching Module 6

Lesson 6: Writing A Sales Letter Pt. 1

In this week's lesson we are going to start working on a sales page for our product or service. This lesson will be in two parts and in this first part we are going to talk about the most common type of sales page, the text version.

Whether you choose to write long copy or short copy a successful sales page contains key elements that must be present. Leave any of of these elements out an your conversions and sales will suffer because of it.

As an added bonus I've included a video of Sean Mize creating a sales letter live within one hour. Sean uses a specific style to his sales letters and it closely resembles my favorite type of sales letter, the story telling type.

Here is what you'll learn in this week's lesson:

• The Goals Of A Sales Letter
• The Most Popular Formula Used In Writing Copy
• What Accounts For 75% Of A Sales Letter's Success

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson6.zip

Coaching Module 7

Lesson 7: Writing A Sales Letter Pt. 2

In this week's lesson we are going to continue discussing sales letters for our product or service. This lesson is part two of two and we will be going over another popular type of sales page, the video version.

Video sales letters first came on the scene about 5 years ago and are now the most popular type of sales letters online marketers use. The reason being is because they are quicker to create than the traditional text sales letter and they convert much higher than a text sales letter.

As an added bonus I've included a video of how to take any regular text version sales letter and create a video script you can use for creating a video version of your sales letter.

Here is what you'll learn in this week's lesson:

• The Types Of Video Sales Letters Used
• Why Video Sales Letters Are So Popular
• Why Video Sales Letters Convert Higher Than Text Versions Do

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson7.zip

Coaching Module 8

Lesson 8: Getting Traffic Pt. 1

In this week's lesson we are going to start our discussion on getting traffic to your website, offers and signup pages. This section will once again be broken into two sections as there is a lot to cover.

In this first part we're going to talk briefly about the need for tracking, ad campaign goals and we'll also talk about the most effective free traffic methods that bring the best results.

As an added bonus I've included a video from one of my most recent Monday night webinars where I talked about tracking more extensively. Tracking is something that if done right and consistently will save you lots of time, money and frustration.

Here is what you'll learn in this week's lesson:

• Why Tracking Is Important
• What You Need To Be tracking
• Why Your Ads Should Have 2 Success Indicators
• How To Adjust Your Ads To Meet These 2 Success Indicators
• My Six Most Recommended Free Traffic Strategies
• The Real Deal With Article Marketing, YouTube Video Marketing, SEO and Blogging For Traffic

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson8.zip

Coaching Module 9

Lesson 9: Getting Traffic Pt. 2

In this week's lesson we are going to finish our discussion on getting traffic to your website, offers and signup pages.

In part two of this section we're going to talk about the most effective paid traffic methods that I have been using bring the best results.

As an added bonus I've included a list of solo ad sellers that are known reputable so you don't have to guess and take chances with the possibility of getting scammed.

Here is what you'll learn in this week's lesson:

• Why Solo Ads Convert Better Than Any Other Form Of Paid Traffic
• How To Get Cheap PPC With Facebook
• How To Test Banner Ads Cheaply
• What Retargeting Ads Are & How They Work

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson9.zip

Coaching Module 10

Lesson 10: Sales Funnel Mechanics

In this final lesson in this class we are going to talk about the mechanics of a sales funnel. Once you have your sales funnel tweaked and getting measurable results it will be the lifeblood of your business. There are two types of sales funnels and we'll go over both of them.

As an added bonus I've included a training by Sean Mize on The Reverse Sales Funnel Strategy. If you have kept up with the assignments in this class and have your base website built this sales funnel strategy could possibly be the most lucrative for you to employ.

Here is what you'll learn in this week's lesson:

• How Sales Funnels Work
• The 10% Rule of Conversions From A Sales Funnel
• Why Sending Solo Ad Traffic To A Free Offer Funnel Can Be Extremely Profitable
• What To Expect From Sending Traffic Directly To Your Sales Page First

http://successwithrick.com/downloads/Group_Coaching/coaching-lesson10.zip

I look forward to working with you to build and grow your business.

       --Rick Roberts

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